About Us
About Black Friday 2044
We all love a bargain.
And Black Friday is the mother of all sales.
But in a culture that’s wired to make us buy things right now, the one thing that never gets a discount code or a big budget ad campaign is the stuff we don’t buy now and instead save for in the future.
​
So Octopus Money launched Black Friday 2044, a unique “shop” to tempt people with what’s possible in the future. At BlackFriday2044.com, you can shop for dream items and experiences to buy in 20 years’ time – all at big discounts, thanks to the power of long-term investing. With “markdowns” on everything from kitchen renovations to five-star holidays and university tuition, the site is a fun way to show what investing now can achieve.
​​
According to our research, Brits shopping on Black Friday reckon they’ll spend an average of £220.* If we took that money and invested it every year instead...it could be worth £6,900 in 20 years. It’s like getting a 28% discount when Black Friday 2044 rolls around.
Don’t feel guilty about your Black Friday haul.
But go and splurge on your future too.
​
​
*Find Out Now surveyed 3,828 GB adults on the 20th November to produce a sample of 2,209 which is nationally representative by age, gender and region.
About Octopus Money
At Octopus Money, we make financial advice simple, practical, and accessible to everyone. Using a combination of experienced advisers, friendly coaches, and smart technology, we give people a clear and personalised roadmap for managing their finances to achieve their goals. Whether it’s saving for retirement, growing investments, or simply making your money go further, we meet you where you are, turning confusion into clarity and dreams into plans.
​
We’re part of Octopus Group, a certified B-corp, trusted to manage over £13 billion on behalf of investors across the UK.** You may already know us from one of our sister companies. We’re all founded from a shared DNA – exceptional customer service, great value and a mission to change the world for the better.